In this episode of Let’s Talk Marketing with NDUB, Nathan Webster discusses the advantages of streaming over cable television from a marketing perspective. He outlines three main reasons: affordability, quality content, and the importance of understanding consumer needs. Nathan emphasizes that streaming services are more accessible and flexible, allowing consumers to choose what they want without being locked into contracts. He also highlights the significance of quality storytelling in attracting and retaining viewers, and the necessity for marketers to focus on consumer preferences rather than their own.
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