Anvil/Deksia CMO, Kent Lewis, is back to discussing a Brand 101 topic, perceptions. Nathan and Kent discussed his article. There were 30 questions, but now there are 10 so make sure you don’t miss them.
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Host: Nathan A Webster
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In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for…
In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than…
In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action…
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