With every new year, there's a tradition to create resolution, theme, or word. Typically, this is a personal endeavor. For this episode, we're making this a professional point behind the emphasis of marketing. Enjoy! LinkedIn:...
Ep 84 – It’s Time to Fire Facebook and Meta
It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the...
It’s Time to Fire Facebook and Meta
It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the...
Ep 83 – What is the Metaverse and Why Should I Care?
This episode is jam-packed with Metaverse goodies. Nathan has his regular guest Kent Lewis from Anvil Media to discuss the current reality of going virtual. Marketing the Metaverse: https://thinknw.org/blog/id/69. Host: Nathan A Webster LinkedIn:...
Ep 82 – Do You Know Your Cost of Conversion Acquisition?
The marketing funnel doesn’t work if you don’t know your conversion. Tactics are temporary Create Content for your Avatar Launch Your Campaign Our show is on our YouTube channel, check it out:...
In-house Agency vs. Outsourcing Digital Marketing
In-house Agency vs. Outsourcing Digital Marketing As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in...
Ep 81 – Ad Spend for a Small Budget
As consumers, we're familiar with large companies and big box stores advertising because we're all looking for a deal, special, sale, or clearance. Startups and small businesses are much different. They have a difficult time knowing how to create a...
Ep 80 – 2021’s Marketing Disasters
Nathan starts the conversation about the marketing blunders and failures of 2021. He brings Anvil Media's Kent Lewis to discuss the various situations from a marketing perspective. Here are some of the links per the conversations: Urban Meyer:...
Ep 79 – Branding 101: Own Your Name
From old school to new businesses, owning your company name in the digital world is crucial for the success of the leader's vision. In this episode, Nathan breaks and gives six takeaways to help any business owner or leader fine-tune their brand....
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