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Branding 101: Own Your Name

Branding 101: Own Your Name

In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike...

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Ep 77 – Know Your Avatar

Ep 77 – Know Your Avatar

In the branding world, knowing your avatar is non-negotiable. From new business owners to established leaders, everyone should know how their value proposition resonates with their consumer base. Hence, why you should know your avatar (aka, ideal...

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