Let’s begin with something you’ve done before to set the stage. You walk into the store to look around. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking. You don’t plan...

I’m learning one of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street. For those that didn’t hear about Tulsa and Black...

  Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling...

  One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get...

With the latest events with the unarmed shootings of black men (Trayvon Martin and Mike Brown), I begin to feel grateful for living in the small town of Vancouver, WA in the Pacific Northwest. Our little town is a small white suburb of Portland, OR...

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers....

Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix. Most brands are...

I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing...

Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this...