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The 4 Common Branding Mistakes for Startups
A typical startup entrepreneur has the duties of wearing multiple hats. They’re responsible for their finances by maintaining a positive cash flow. In order to stay in the black and make a profit, founders are also the main salesperson. For the...
Marketing while Black
I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the...
It’s Time to Fire Facebook and Meta
It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the...
In-house Agency vs. Outsourcing Digital Marketing
In-house Agency vs. Outsourcing Digital Marketing As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in...
Branding 101: Own Your Name
In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike...
Réland Logan – Marketing Guru
Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing, and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived...
Why Ryan Reynolds is the GOAT of Marketing
The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds. To my...
Entrepreneurship is Hard
So let’s keep it real right now, and I’ll start with this disclaimer. DISCLAIMER: My goal in writing this article isn’t a rally for you to go into entrepreneurship. I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified...
ROI to ROAS (aka, Return on Ad Spend)
In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both. If you want to make money, you have to do...
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