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Ep 83 – What is the Metaverse and Why Should I Care?
This episode is jam-packed with Metaverse goodies. Nathan has his regular guest Kent Lewis from Anvil Media to discuss the current reality of going virtual. Marketing the Metaverse: https://thinknw.org/blog/id/69. Host: Nathan A Webster LinkedIn:...
Ep 82 – Do You Know Your Cost of Conversion Acquisition?
The marketing funnel doesn’t work if you don’t know your conversion. Tactics are temporary Create Content for your Avatar Launch Your Campaign Our show is on our YouTube channel, check it out:...
In-house Agency vs. Outsourcing Digital Marketing
In-house Agency vs. Outsourcing Digital Marketing As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in...
Ep 81 – Ad Spend for a Small Budget
As consumers, we're familiar with large companies and big box stores advertising because we're all looking for a deal, special, sale, or clearance. Startups and small businesses are much different. They have a difficult time knowing how to create a...
Ep 80 – 2021’s Marketing Disasters
Nathan starts the conversation about the marketing blunders and failures of 2021. He brings Anvil Media's Kent Lewis to discuss the various situations from a marketing perspective. Here are some of the links per the conversations: Urban Meyer:...
Ep 79 – Branding 101: Own Your Name
From old school to new businesses, owning your company name in the digital world is crucial for the success of the leader's vision. In this episode, Nathan breaks and gives six takeaways to help any business owner or leader fine-tune their brand....
Branding 101: Own Your Name
In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike...
Ep 78 – The Great Resignation
Nathan and Kent drop diamonds again using their marketing experience to discuss the infamous Great Resignation as we wrap up 2021. As Kent's article published in the Portland Business Journal, How to manage during The Great Resignation. They spoke...
Ep 77 – Know Your Avatar
In the branding world, knowing your avatar is non-negotiable. From new business owners to established leaders, everyone should know how their value proposition resonates with their consumer base. Hence, why you should know your avatar (aka, ideal...
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