Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing, and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived...

Kent Lewis is the President and Founder of Anvil Media, Inc. He’s also our resident guest for Let’s Talk Marketing podcast. Under Anvil, Kent and his team have accumulated the following awards and recognition since its inception in 2000: • Inc....

The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds. To my...

So let’s keep it real right now, and I’ll start with this disclaimer. DISCLAIMER:  My goal in writing this article isn’t a rally for you to go into entrepreneurship. I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified...

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both. If you want to make money, you have to do...

  It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good...

Bjorn Sorensen for NW & Associates, LLC The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with...

As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless...

Let’s begin with something you’ve done before to set the stage. You walk into the store to look around. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking. You don’t plan...