Ep 140 – What’s the Purpose of a Marketing Plan Pt 2

by ltmpodcaststg | Feb 6, 2023 | Let’s Talk Marketing Podcast

In part two, creating a marketing plan, Nathan wants everyone to get surgical about their marketing strategy.

A marketing plan is crucial for businesses to: • define their avatar • segment their opportunities • set sales and marketing goals • clarify marketing objectives • allocate resources to a specific budget • measure progress and output • maximize return on investment (ROI)

Host: Nathan A Webster

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