Ep 142 – MKTG101: Understanding the Customer Journey 1 of 2

by ltmpodcaststg | Feb 20, 2023 | Let’s Talk Marketing Podcast

In this new economy, too many businesses are operating without a customer journey. The customer journey is a critical pillar in an organization’s marketing plan. In this first episode, Nathan breaks down the customer journey lifecycle and emphasizes the Keller CBBE Model.

Host: Nathan A Webster

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