In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
254: Ep 254 – My Trip to Kenya!
In this episode of , dives into his unforgettable trip to Nairobi, Kenya, where culture, business, and personal discovery intersected. He shares insights from engaging with local marketing professionals, reflects on the contrast between…