In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and loyalty with customers.
Watch the full interview on YouTube.
Host: Nathan A Webster | LinkedIn | Instagram
NDUB Brand | NW & Associates, LLC
Conference: https://letsconnectpnw.com/
