EP 266 – Niche Expertise: Finding Your Unique Selling Proposition

by | Jul 14, 2025 | Let’s Talk Marketing Podcast

Nathan (NDub) invites childhood friend and entrepreneur Dan Whiteley to chat about building a profitable niche while sharing their childhood memories. Dan shares insights from his experience running A.L. Merryman Company, a specialized executive search firm in the construction industry, and discusses the impact of AI on the sector. He also covers the challenges of affordable housing and innovative construction solutions through the Community Roots Collaborative.

Guest Name: Dan Whiteley

Title: Executive Recruiter & President

Business: A.L. Merryman (https://merrymanco.com)

LinkedIn: https://www.linkedin.com/in/constructionrecruiting/

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