In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the...

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle...

In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for...

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black...

We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and...

Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect,...

Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective...

Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the...

Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots.  with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The...