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Ep 205 – The Negative Impact of Bad Pricing
Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect,...
Ep 206 – Google Ads w/John
Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective...
204: Ep 204 – No More Homey Hookups
Nathan Webster discusses the concept of 'homie hookups' in business. From a discount or price reduction offered to potential customers who may not be able to afford the full price or who are unsure about the value of the product or service. Webster emphasizes the...
Ep 203 – Lets Connect with Réland & Narek and Edgar
Enjoy another testimonials from the Let's Connect Conference 2023, Connecting People, Not Dots. with Narek Daniyelyan, Assistant Vice Chancellor for Strategic Partnerships of WSU Vancouver and Edgar Baker III, founder and operator of National Beard League. The...
Ep 202 – Don’t Sleep on GMB
Nathan discusses the importance of Google My Business (GMB) for small businesses and entrepreneurs. GMB is a free tool provided by Google that allows businesses to create a profile and be found in Google search results. You need for a business address and highlights...
Ep 201 – When Excuses Run Out and Forces Results Pt. 2
Summary In part two of our 200th episode, Nathan shares the story of three life-changing knocks that forced him to reevaluate his choices and take ownership of his path. He emphasizes the need for entrepreneurs to blend their personal and professional lives and...
Ep 200 – When Excuses Run Out and Forces Results Pt. 1
On the reflection of 200 episodes, Nathan takes a look back journey as a marketer and entrepreneur. During the celebration, he shares his experiences running a nonprofit and a marketing consultancy, highlighting the importance of working on the business and not just...
Ep 199 – Shop Local Hoax or Hack?
Nathan goes in about shopping local and its impact on businesses. He questions whether shopping local is truly beneficial and explores the importance of having an online sales and marketing presence. He used an immediate experience he had in the last few hours per his...
Ep 198 – Post COVID Marketing
Summary For this episode, Nathan covers 10 truths about marketing after the pandemic and emphasizes the importance of adapting specific marketing strategies to the company's strengths. He also highlights the shift from brand marketing to performance marketing and the...
EP 197- Saving Marketing from Marketers
In this episode, Nathan Webster interviews Greg Stewart, the CEO of MMA Global, a non-profit trade association for major CMOs. They discuss the challenges and opportunities in the marketing industry and the need for clarity and truth in marketing practices. Greg...
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