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Marketing while Black

Marketing while Black

I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the...

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Branding 101: Own Your Name

Branding 101: Own Your Name

In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike...

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Réland Logan – Marketing Guru

Réland Logan – Marketing Guru

Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing, and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived...

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Entrepreneurship is Hard

Entrepreneurship is Hard

So let’s keep it real right now, and I’ll start with this disclaimer.  DISCLAIMER:  My goal in writing this article isn’t a rally for you to go into entrepreneurship. I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified...

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ROI to ROAS (aka, Return on Ad Spend)

ROI to ROAS (aka, Return on Ad Spend)

In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both. If you want to make money, you have to do...

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