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Entrepreneurship is Hard
So let’s keep it real right now, and I’ll start with this disclaimer. DISCLAIMER: My goal in writing this article isn’t a rally for you to go into entrepreneurship. I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified...
ROI to ROAS (aka, Return on Ad Spend)
In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both. If you want to make money, you have to do...
The Entrepreneurial Plight of Minority and Women-Owned Businesses
Bjorn Sorensen for NW & Associates, LLC The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with...
Why College is Failing America
As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless...
Monetize Your Brand
Let’s begin with something you’ve done before to set the stage. You walk into the store to look around. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking. You don’t plan...
Black Wall Street
I’m learning one of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street. For those that didn’t hear about Tulsa and Black...
Nike Raises Brand Authenticity with Colin Kaepernick
Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during...
The 4 Ps of Marketing
One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to...
Black Suburbia Privilege
With the latest events with the unarmed shootings of black men (Trayvon Martin and Mike Brown), I begin to feel grateful for living in the small town of Vancouver, WA in the Pacific Northwest. Our little town is a small white suburb of Portland, OR...
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