In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
Enjoy one of the many testimonials from the Let’s Connect Conference 2023, Connecting People, Not Dots. Make sure you watch the video on . Learn more at .