In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
Ep 215 – Business is Marketing Too Pt. 1
Nathan continues at OAME, where he’s the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and…