In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
EP 293 – Undoing the Work Harder Myth
Nathan Webster sits down for a "Take 2" with @CrystalHaight of Northwest Book Pros. Crystal and Nathan dive into why "working harder" is often a trap and how to identify the right kind of "hard" to focus on. They discuss the power of digital transitions, why Nathan...