In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the Keller CBBE Model for a high-level operations plan of how they all coexist in a happy ecosystem of a profitable business.
Ep 258 – Building a Business around Passion
In this episode of , sits down with , a former soccer player turned entrepreneur, to talk about his powerful journey from Brazil to the United States. They explore how Armando balanced education and competitive soccer, and how his passion led to…