Ep 139 – What’s the Purpose of a Marketing Plan Pt. 1

by | Jan 30, 2023 | Let’s Talk Marketing Podcast

One of the most unspoken pillars of marketing is a specific plan of how to do it called a marketing plan. Nathan suggests starting with their marketing strategy for any leader needing to increase their efficacy and sales. Hence, why a marketing plan is crucial for businesses to:

  • define their avatar
  • segment their opportunities
  • set sales and marketing goals
  • clarify marketing objectives
  • allocate resources to a specific budget
  • measure progress and output
  • maximize return on investment (ROI)

Host: Nathan A Webster

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