Ep 151 – Perceived Value vs Actual Value

by | May 1, 2023 | Let’s Talk Marketing Podcast

Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer’s purchasing decision. Nathan gives some examples because it’s based on the consumer or client’s personal opinions, experiences, and expectations. Perceived value can be influenced by various factors such as brand reputation, quality, features, pricing, and customer experience. 

Host: Nathan A Webster

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