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EP 293 – Undoing the Work Harder Myth
Nathan Webster sits down for a "Take 2" with @CrystalHaight of Northwest Book Pros. Crystal and Nathan dive into why "working harder" is often a trap and how to identify the right kind of "hard" to focus on. They discuss the power of digital transitions, why Nathan...
EP 292 – Why You Need to be Creating Content
Are you feeling overwhelmed by the flood of AI-generated content? Nathan Webster breaks down why your authentic voice is more valuable now than ever. As we move deeper into the AI era, the internet is becoming saturated with "garbage" content. Nathan explains why...
The Diddy Reckoning: Analyzing the Netflix Documentary
EP 290 - Sean Combs: The Reckoning - Documentary Review Nathan and Réland tackle the 50 Cent documentary of Diddy: The Reckoning. They asked the question: how did a master of marketing and sales build an empire that effectively shielded his crooked personal life for...
EP 289 – The Future of Marketing in 2026 Why Your Data is the Secret Weapon
Nathan invites Amanda back on as we approach 2026. The marketing landscape is shifting from traditional linear funnels to a complex, AI-driven "pinball machine" journey. Amanda shares her Pubcon Cyber Week presentation, revealing why even advanced teams are struggling...
EP 288 – The First Steps in Creating a Podcast Studio
EP 288 - The First Steps in Creating a Podcast Studio Nathan takes the podcast on the road to @CrystalHaight 's Northwest Book Pros accounting firm (Vancouver, WA) to build out the podcast studio. He invited Réland to focus on the design, equipment, and budgeting...
287: If You Work More Than 40 Hours, Your Business Is Broken (EP 287)
EP 287 - How to Scale when Revenue Goes Flat Nathan welcomes back Don Elliott from Gravitate to drop some absolute diamonds on the reality of running a marketing agency in today's economy. Don gets incredibly transparent about Gravitate hitting a plateau, the struggle...
286: EP 286 – Why PREMIUM Pricing is a Game Changer
Nathan invites Laurier back on to discuss premium pricing and positioning for those businesses not leveraging this tactic. Laurier's daily newsletter spurred the conversation because he knows the need for businesses to articulate their unique value proposition...
EP 285 – B2B Holiday Marketing Strategy Stop Taking a Break and Set Up Q1 Wins
Nathan Webster brings on Jay and Rae talk about last-minute holiday marketing strategies for B2B businesses. Please don't stop creating engaging content! Continue to leverage AI tools and understand client relationships to maximize success during the holiday season....
EP 284 – The Man Who Invented Skippable Ads | Walter Geer: Stroke, Success, & VML
Nathan invites Walter T Geer III, Chief Creative Officer at VML who shares his extensive career in advertising, a life-altering experience he had with a stroke, diversity in advertising and the need for community support, particularly for Black and Brown talent....
283: EP 283 – Marketing Lessons From Unexpected Places
Feeling stuck? Nathan shares the (3) unexpected places to help you break through the noise. 1. Promotion: Get aggressive! Tweak your approach to push your brand to new heights. 2. Advertisement: Utilize both your time and your money to get noticed in people's feeds....
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