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Social Media Managers are Underpaid and Undervalued
Over the years of using social media for the company and deploying this specific service for other companies, I’m seeing the undervaluation of social media managers’ expertise and resulting in their underpayment in the last few years. Social media is a lot of work....
The 4 Common Branding Mistakes for Startups
A typical startup entrepreneur has the duties of wearing multiple hats. They’re responsible for their finances by maintaining a positive cash flow. In order to stay in the black and make a profit, founders are also the main salesperson. For the sale to occur, the...
Marketing while Black
I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the problem, but be part of...
It’s Time to Fire Facebook and Meta
It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the room. I think I speak...
Branding 101: Own Your Name
In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike employee. My prior...
Why Ryan Reynolds is the GOAT of Marketing
The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds. To my surprise, Deadpool’s side gig as a...
Why College is Failing America
As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless people have asked...
Monetize Your Brand
Let’s begin with something you’ve done before to set the stage. You walk into the store to look around. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking. You don’t plan on purchasing...
Nike Raises Brand Authenticity with Colin Kaepernick
Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling during the national anthem....
The 4 Ps of Marketing
One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get you to buy. I believe...
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