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Ep 152 – The 5 Best Business Lessons from 25 years Entrepreneur Experience
Kent want to share his marketing and entrepreneurial experiences. Follow along with his LinkedIn article: https://www.linkedin.com/pulse/whats-your-story-write-book-kent-lewis/. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and subscribe...
Ep 151 – Perceived Value vs Actual Value
Established brands understand that perceived value and actual value are completely different marketing concepts that can influence the consumer's purchasing decision. Nathan gives some examples because it's based on the consumer or client's personal opinions,...
Ep 150 – Top 3 Worst Marketing First Impressions
Nathan gives you his top three worst marketing first impressions in this episode. Here's a hint, they're for both in-person and digital. The first worst impression is around a business card, so tune in to the show to see if you're guilty. Host: Nathan A Webster...
Ep 149 – Marketing Tangibility
Nathan wanted to keep this episode about the need for tangibility in your marketing. Every potential new customer will use one or more of their five senses to decide to 'act' on the promotion. Have you thought about your marketing tangibility? Host: Nathan A Webster...
Ep 148 – The Impact of Marketing with ChatGPT w.Kent Lewis
In this episode, Kent drops diamonds about ChatGPT from a marketer's perspective. He uses his article as a resource. Make sure you follow along with this link, https://corp.smartbrief.com/original/2023/01/7-ways-chatgpt-can-level-up-your-marketing. Host: Nathan A...
Ep 147 – Branding 101: How Your Price cannot be Overlooked
One of the core principles of marketing is the 4 Ps: product, price, place, and promotion. In a changing economy with inflation looming, price is key. Nathan goes into a bit more detail about why price shouldn't hurt your marketing. Enjoy the show. Host: Nathan A...
EP 146 – MKTG101: 3 Easy Ways to Earn Organic Website Traffic
For another Marketing 101 topic, Nathan covers the best ways to earn organic website traffic. Listen to the short podcast and implement the three easy ways to increase your SEO. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB Brand Download and...
Ep 145 – What’s a Marketing Funnel?
Nathan breaks down a key pillar of marketing with the funnel system. In this episode, he uses a presentation created in 2020 to help clients during the height of the pandemic. Watch the video on YouTube. Host: Nathan A Webster LinkedIn | Instagram | Twitter | NDUB...
Ep 144 – How Jason K Williams generated over 100m in Sales
Nathan adds another marketing extraordinaire guest to the show, Jason K Williams. Jason is a sought-after global speaker and founder of E2, a Shopify focused marketing agency that helps brand scale their revenues. Numbers wise, over the past couple years they’ve...
Ep 143 – MKTG101 Understanding the Customer Journey 2 of 2
In part two of the customer journey, Nathan breaks down the customer journey lifecycle with the inclusion of goals. Two major components of any customer journey are how they receive the messages and interpret them. Hence, marketing and sales. Nathan brings in the...
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