Over the years of using social media for the company and deploying this specific service for other companies, I’m seeing the undervaluation of social media managers’ expertise and resulting in their underpayment in the last few years. Social media...

A typical startup entrepreneur has the duties of wearing multiple hats. They’re responsible for their finances by maintaining a positive cash flow. In order to stay in the black and make a profit, founders are also the main salesperson. For the...

I’m proud to live in my predominantly white town (Vancouver, WA) but I’m not going to sugarcoat the difficulties of succeeding in spite of the barriers of being a Black Marketer. I was prompted to publish this because I don’t want to add to the...

It’s 2022. Small businesses are being crushed by bigger businesses, governments, changing economies, pandemic, and their own stagnation. Since the pandemic has forced advertisement to be more digital, we need to address the stinky elephant in the...

In-house Agency vs. Outsourcing Digital Marketing As a veteran digital marketer based in Portland, OR, I’ve seen the world of search engine marketing, social media, analytics and conversion optimization evolve since optimizing my first website in...

In 2001, I was hired at Nike while I was going to college. After a few years of working at the sports juggernaut, Nike, the hoopla of telling all my family and close friends wore off. However, I never got tired of telling anyone I was a Nike...

Réland Logan is an award-winning marketer, the founder of Gray Digital Marketing, and the host of the Diverse Marketing Podcast. Growing up multi-racial in a world where she could only check one box, Réland uses her marketing skills and lived...

Kent Lewis is the President and Founder of Anvil Media, Inc. He’s also our resident guest for Let’s Talk Marketing podcast. Under Anvil, Kent and his team have accumulated the following awards and recognition since its inception in 2000: • Inc....

The PDX Godfather of Marketing Kent Lewis from Anvil Media has this infatuation with Ryan Reynolds as a marketing guru. But then Kent dropped some knowledge on me during this podcast. I was sleeping on my man, Reynolds. To my...