So let’s keep it real right now, and I’ll start with this disclaimer. DISCLAIMER: My goal in writing this article isn’t a rally for you to go into entrepreneurship. I’m writing to tell you the pitfalls and demanding lifestyle of being a glorified...
In the business world, cash flow is king. The best way to have cash flow is to have a return on everything you do as a business. But in marketing, content is king. It’s not an either/or, it’s both. If you want to make money, you have to do...
It’s not a surprise to see a lousy business file for bankruptcy. Before 2020, the Blockbuster bankruptcy wasn’t that big of a stir because Netflix and RedBox were already disrupting the market. The problems were evident. Netflix had good...
Bjorn Sorensen for NW & Associates, LLC The purpose of this report is to start the conversation in suburban areas like the Greater Vancouver, Washington area, part of the metropolitan area of Portland, Oregon, and as Vancouver competes with...
As we go back to school in this crazy year of 2020, this is not a typical year. When I did the podcast episode “College is Failing America” a few months ago, we were in a much different situation. I also wanted to write about this because countless...
Let’s begin with something you’ve done before to set the stage. You walk into the store to look around. Until a store clerk comes and speaks to you. The store clerk asks if you need any help, but you explain that you’re just looking. You don’t plan...
I’m learning one of the greatest treasures of life is learning the infinite wisdom that applies directly to my life. All throughout my educational career, I never once heard of Black Wall Street. For those that didn’t hear about Tulsa and Black...
Typically, I won’t talk about current events unless it directly deals with me in some fashion. In the last couple of years, I’ve had a few folks come up to me and ask my opinion of the former 49er’s Quarterback, Colin Kaepernick, kneeling...
One of the core principles of marketing is the 4 Ps. In the digital era of non-stop constant ads, we’re being bombarded with it. Every company has a strategy and if the budget allows, there is a mass amount of dollars being invested to get...
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