With the latest events with the unarmed shootings of black men (Trayvon Martin and Mike Brown), I begin to feel grateful for living in the small town of Vancouver, WA in the Pacific Northwest. Our little town is a small white suburb of Portland, OR...

What is a Facebook Like worth? How about a Twitter follower? Industry researchers and even lawyers are happy to give us numbers like $3.60 or $2.50 respectively. My answer? I believe it depends on your objective, audience, and offers....

Since 2007, my measurable marketing agency, Anvil, has been claiming the ‘Year of Mobile’ is upon us in our annual predictions. While we may have been a bit ambitious in our timing, mobile is now integrated into the marketing mix. Most brands are...

I recently hosted an all-day boot camp on the fundamentals of digital marketing at Online Marketing Summit in San Diego. During the social media marketing section, I explained to a somewhat confused audience that they should all consider firing...

Every small business and entrepreneur needs to understand how the best marketing strategy can change their lives. From small to mid-size businesses, including nonprofits, Fortune 500 companies, and presidential candidates. They all use this...

As the owner of multiple WordPress websites, it is a major (and required) responsibility to keep your website plugins updated at all times. Failing to do so could result in broken pages, displaced content, and a slow-loading site. See below how to...

Nonprofits have earned an unmerited and horrific reputation amongst the ignorant. The name states the business is not-profitable. Therefore, it’s poor and doesn’t have any funds. Well, that’s wrong and they’re many nonprofit entities with 8-figure...

I never knew being an entrepreneur was my dream job, but that wasn’t one of the answers available when I was a kid. Good thing nothing is permanent. The question “what do you wanna do when you grow up?” didn’t come up too many times as I was a kid....